What every eCommerce business wants most is for an online user to type in their credit card number and make a purchase of a product.
You can have the best-developed site of its kind, yet if no one is buying you simply have a really nice website.
When it comes to eCommerce how do you encourage site visitors to move from passive interest to a consumer of your product, service or information?
The short answer is to simply prove yourself trustworthy enough to the customer to allow them confidence in a purchase.
That, of course, is easier said than done.
The answer that is hardest to implement is that if you want consumers more than site visitors you will likely employ virtually any tactic to get them to your site and you may employ methods that could result in banishment from certain email providers as well as a variety of search engines.
When you take your eCommerce website and make the consumer your number one priority you will develop list building techniques that have your customer in mind.
You will develop e-zines that really do have substance for your online guests.
You will develop email-marketing campaigns based on organic lists derived from actual site visitors resulting in a campaign aimed at visitors who really do have an interest in your product, service or information.
You will develop a forum for guests to interact with each other about your offerings.
You will make Real Simple Syndication (RSS) feeds of your latest information available to your guests.
You will do whatever you can to find a way to prove to your potential customer that you are looking out for their interests and are genuinely interested in passing along helpful information.
There are far too many sites that exist that ooze with insincerity. It is a tough sell to believe that these site owners care about anything beyond the bottom line. You can’t fault them for having an interest in their financial future, but online users want you to prove to them you can be trusted and that you are worthy of their business.
I haven’t done exhaustive research on the following declaration, but I have performed enough research that the guess is well educated – the online businesses that will be most successful in the next decade will be ones who are honestly interested in the needs of the customers.
For those who are fixated on the bottom line you need to know that customer satisfaction is tied to your bottom line. Consider it the cost of doing business.